Casting Creators, Gamers, DJs, and More for SanDisk
We recently had the pleasure of casting for a series of commercials for SanDisk, produced by Western Digital and Think Out Loud. This campaign called for real people, real creators, and authentic energy, so we rolled up our sleeves and got to work.
Across the campaign, Aura Casting cast both actors and content creators for a variety of on-camera roles.
In total, we reviewed over 200 submissions and ultimately cast 20 people: 12 principal roles, 7 extras, and 1 hand model. Some of the spots were character-based, while others were designed around creators who could bring their own personal style and voice to set.
Our favorite challenge? Finding real creators across categories like fitness, food, art, and music. The food creator role was especially specific. This person needed to not just talk about food, but actually make it on camera. It took some digging, but we found them. We cast a real DJ, and were able to review original music since their tracks had the chance to be featured in the final spot.
The above video highlighted a gamer, and we were lucky to cast Simon, who brought just the right mix of authenticity and personality.
The project filmed in the Bay Area, though we had the flexibility to fly people in from places like Seattle and San Diego. That gave us room to cast the best people for the job, not just the most local. All roles were booked off tape, which let us move efficiently while still taking the time to find the right fits.
Our casting team sourced talent through a mix of casting sites, talent agencies, our internal database, and social outreach. We’ve built a strong system that allows us to move fast and still get it right. Plus, our production partners were incredible collaborators throughout. They were clear, flexible, and generous with feedback on what was essential and what could be adjusted.
This campaign gave us a chance to cast people in costume, creators in their element, a real mom and kid, and more. We’re thrilled with how it turned out and can’t wait to see the next few spots roll out.
Need help casting your next campaign? We’re ready to do all the heavy lifting for you. Just say go.
P.S. Want to see more? Check out our latest commercials here!
