Neither! We are a casting service. The only reason we list “casting agency” on our home page is because SEO loves it. An agency takes commissions from the actors, but a casting service take pre-negotiated flat rate for the project.

There are several ways to get started with us:

• We have a client intake form that asks you for everything we need to know on our end to get going on the project!

• We have an email: info@auracasting.com if you’d like to send the project details there

• Give us a buzz: 510 255 5217

• Send a carrier pigeon

Simply put: we just do a really good job. We are really focused on delivering exceptional talent options on tight deadlines. Our goal is to include everyone, all walks of life, all faces of humanity. 

Casting gets paid a flat rate for pursuing the project, and the talent rate is the payment talent receives for the project (including agency fee)

Helpful to think of it 3 line items

• Casting Rate

• Talent Rate

• Agency Rate (+20% of talent rate if non-union)

No two projects are the same! It is difficult to come up with a fixed price, so we offer custom support for every project. The best approach is to reach out to us for a quote.

Collaborative, creative, honest, and personable. We're here to guide the process, bring ideas to the table, and ensure you have a great experience throughout!

Yes! We can discuss over phone or by email. It really comes down to the placement of the media and it’s duration.

We deliver castings to you in an organized software, including information such as headshots, self tapes, talent availability, or any important information that pertains to the project!

That all depends on the project's needs, but we typically need a little bit of time to gather the best options that tailor to your project's needs. That being said, we can still cast QUICK!

We find talent through talent agencies in the area you are casting in, social media, or on our database of thousands of real people, models, and actors.

We cast presenters, actors, models, real people, real families, hand and parts models, skilled performers (such as surfers, roller skaters, etc)

Yes! In fact, one time we were tasked with casting a six month year old baby boy. (that was a toughie!) We can cast any age, any demographic, and all walks of life.

We are not a talent agency. We are not a casting agency. We are a casting service that works WITH talent agencies to deliver an exceptional package of talent options to choose from.